Thanksgiving and Business: Integrating Thanksgiving into your marketing (Teil 1)Lesezeit: < 1 Minute
in November 2008, at least one turkey was predicted to survive Thanksgiving and thanks to the Internet, "Gloria Gobbler" could possibly be around for several more.
In the time leading up to Thanksgiving (on November 26 in 2009), an estimated 30 million people viewed American Greetings‘ Thanksgiving turkey eCard featuring Gloria performing a parody of a familiar disco classic, making it the most popular eCard in American Greetings‘ history, according to Sally Babcock, senior vice president of AG Interactive, the new media subsidiary of American Greetings.
Of course, greeting-card companies always look for hot-gimmick cards to gobble up more sales with each holiday. Last Thanksgiving, however, an editor hit the mark when delivering the bird as millions made their way to the website.
American Greetings tracks views through its subscription service while monitoring the number of users who pay to join, as well as those who purchase a subscription from the eCard.
The survey, conducted by AG Interactive, the company’s media subsidiary, found that 80 percent of 6,000 survey respondents had planned to send at least one e-card this holiday season.
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